Using Mental Health to Sell Products

too face

The tag line under Different is: It means I’m not like anyone else.

Below right it lists the woman as: Filmmaker, Mental Health Advocate.

On bottom left it reads: Elyse is fearless like that. See why at Olay.com/FaceAnything.

I’m conflicted about using mental health to sell products.

On the one hand using real people models to sell products is an improvement. The standard airbrushed bearers of beauty like Karlie Kloss could use some competition.

On the other hand is it really progress that we’re viewed as consumers to sell products to?

The one specific trend I hope this advertisement heralds is a new openness to talking about mental health issues. Even if the bottom line is selling a product I think this is okay.

We need people like Elyse Fox the model featured in this advertisement who are making a difference in speaking out about mental health.

A lot of women will be motivated to plunk down their dough on Olay’s whipped cream after seeing this advertisement.

I’m OK with doing what makes you feel good about yourself. If buying a cream is going to make a person feel good, that’s OK for them.

What I don’t like mostly is this:

Beauty companies take women with naturally photogenic faces and use them to make the claim that buying the product will make you look as good as the models do.

Will this really happen? Maybe. Maybe not.

Readers: sometimes I don’t like how my natural face looks.

At 53, I could use a little help with foundation and makeup. As said, I don’t leave the house without wearing lipstick.

Yet I’ve stubbornly refused to plunk down my hard-earned money on miracle wrinkle creams.

I’m one of those genetic anomalies who looks 10 years younger than she is.

The most I can manage is some kind of Body Shop Vitamin C Glow moisturizer. I apply this after washing my face with Neutrogena Hydroboost cleanser.

I haven’t gotten on the K-Beauty bandwagon or resorted to a 5-Step routine with multiple products.

The real deal is: having an openness to talking about mental health should be encouraged.

I salute people like Elyse Fox who are turning their lens on this topic.

Dare to make a difference–I tell you–dare to make a difference.

Nothing will change in society if everyone’s too scared to rebel what passes as normal.

Accepting ill treatment from others isn’t the way to live. Treating others in an ill way isn’t normal.

Yet too many people don’t have the balls or breasts to speak out against this.

The time has come to tell our stories.

In the coming blog entry I’ll start to talk again about mental health.

 

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Author: Chris Bruni

Christina Bruni is the author of the critically acclaimed memoir Left of the Dial. She owns a resume writing and career help business. She contributed a chapter "Recovery is Within Reach" to Benessere Psicologico: Contemporary Thought on Italian American Mental Health. As well as an author and activist, Bruni is an artist and a fitness buff.

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